MAVI JEANS

Lead Graphic Designer for Mavi Jeans North America

Execution of seasonal campaigns for web and print deliverables
Art direction and application of all e-commerce materials such as e-mails, adverts, webpage design, etc.
Assist with visual direction of campaign shoots
Create store window display materials and in-store signage to accompany seasonal campaigns
Design printed murals for office and store space

Emerge from winter by introducing products in a light and fresh feeling delivery. Have fun discovering new shapes, fresh designs and new cuts.
Simplicity is key in Mavi’s visual identity, with that in mind we used shapes and a gradient of blues and light greens to compliment the photography giving it a fresh Spring feel.
Seasonal launches are inclusive of:
- Desktop Hero and landing page update
- Mobile Hero and landing page update
- Launch E-mail
- Social Advertisement inclusive of organic (story, post) and paid (square, horizontal, story)
- Optin Advertisement
- Remarketing Advertisement
- Responsive Advertisement
- Push Notifications
- SMS Notifications
All deliverables are dictated by visuals of the Launch E-mail visual but reworked appropriately for new dimensions and requirements.
Post launch product e-mails and site updates will be cohesive to the general season theme and incorporate fonts, elements, etc.

Transition from Summer to Fall with simplicity, allowing movement to take the stage.
Movement is the core element, using professional dancers from NYC as models to showcase the versatility of the denim. Playful text was the chosen accompanying element to allow the movement to be the focus.
Seasonal launches are inclusive of:
- Desktop Hero and landing page update
- Mobile Hero and landing page update
- Launch E-mail
- Social Advertisement inclusive of organic (story, post) and paid (square, horizontal, story)
- Optin Advertisement
- Remarketing Advertisement
- Responsive Advertisement
- Push Notifications
- SMS Notifications
All deliverables are dictated by visuals of the Launch E-mail visual but reworked appropriately for new dimensions and requirements.
Post launch product e-mails and site updates will be cohesive to the general season theme and incorporate fonts, elements, etc.